How Yelp help small business

Small businesses wield more influence over their online star ratings than they might realize. Firstly, they have the ability to actively prompt customers to share their experiences, as 68% of customers are willing to leave a review when encouraged. This not only engages the business's satisfied customers but also helps bury any unfairly negative reviews, ensuring a healthy "review ratio."

Secondly, small businesses can turn negative reviews into an opportunity for redemption. Recognizing that everyone has an off day, business owners deserve to be informed when something goes wrong. Unlike the past where dissatisfied customers might not provide feedback through comment cards, online reviews now serve as a platform for airing grievances. Engaging with dissatisfied customers in these forums not only allows businesses to identify and address legitimate blind spots but also provides an opportunity to showcase acts of good faith publicly. Remarkably, resolving concerns in online review spaces can lead to repeat business, with up to 70% of complaining customers giving the business another chance.

For small business owners, it's crucial to embrace online review sites and leverage them strategically. As word of mouth has shifted to the online realm, small businesses now have the chance to actively contribute to the conversation. Moreover, delving into the world of online reviews could serve as the sole marketing strategy a small business needs in contemporary times.